Milk Your Moments
Glanbia Cheese are proud to support “Milk Your Moments”
As a funding member of the campaign, Glanbia Cheese are proud to support “Milk Your Moments”. The campaign is focused on driving consumption of milk and other dairy products, bringing people together at this time of uncertainly and supporting the UK’s leading mental health charity Mind.
The 12 week campaign will celebrate and inspire moments of connection that bring people together whilst we are physically apart due to coronavirus. It will highlight how milk and other dairy products have always featured in special social occasions that we took for granted before the lockdown, such as catching up with friends over coffee or sharing a pizza and ice-cream with family.
The campaign encourages consumers, along with dairy workers and farmers, to record their own ‘moments’ to share with their friends on Facebook, Twitter and Instagram, alongside advertising on social media, 48 sheet billboards, radio and television.
Consumers will be prompted to visit the Milk Your Moments website which will generate a random ‘dairy moment of inspiration’, give them an opportunity to win a prize, and we will donate £1 up to £100,000 in support of Mind, SAMH and Inspire. Ts&Cs apply: www.milkyourmoments.co.uk/terms-and-conditions/
As well as increasing in-home consumption and the frequency people enjoy dairy products, its hoped to drive a positive sentiment towards dairy and enhance the industry’s reputation.
Further details of the campaign and the process of engaging with consumers can be found below.
Unlock a moment on the website and the dairy industry will automatically donate £1 up to a max of £100k to Mind
Entrants may also be selected at random to receive special prizes. Full terms and conditions are available at www.milkyourmoments.co.uk/terms-and-conditions/
Capture and share your moment of connection by tagging #milkyourmoments and @milkyourmoment across Facebook, Instagram or Twitter, and encourage your friends and family to do the same!
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